BioDesign, Mantality & Arete Report

BioDesign

Growth

More visits since launch, and organic search grew through the domain change.

The three months since launch compared with the three months before.

+20%

Total visits

Before

12,325

After

14,835

+20%

Organic search

Before

3,260

After

3,918

+84%

AI assistants (ChatGPT and others)

Before

63

After

116

BioDesign

Traffic sources

Where visitors come from

Organic search is the second-largest source and brings the most engaged visitors, averaging 47 seconds per visit.

Organic: 47s avgPaid search: 39sAI assistants: 1m 15s

Direct

5,49737%

Organic search

3,91826%

Paid search

2,82219%

Paid cross-network

1,92613%

Referral

2572%

Email

1791%

Display

1671%

AI assistants

1161%

BioDesign

Bounce rate

Visitors from search stick around

People who find BioDesign on Google bounce least. Direct visits, which include untagged and automated traffic, pull the site average up.

Lower is better

Organic search

42%

Referral

46%

Paid search

48%

Site average

55%

Direct

70%

BioDesign

Top pages

43%

of page views land on a clinic page.

Patients are looking for a clinic near them, and every location now has its own page. The Book page alone drove 173 tracked conversions.

Clinic pagesEverything else

Homepage

5,191

Lake Mary

3,266

Tampa

3,244

Melbourne

2,433

Orlando

1,480

Book

1,448

About

1,318

Men’s health

1,014

Peptide therapy

849

BioDesign

Google search

Google already knows the new site

In three months the new domain reached 118,000 impressions and 990 clicks. It ranks for every clinic city and already shows up for “TRT clinic near me” (803 impressions).

118K impressions990 clicksAvg position 14.9

biodesign tampa

46

biodesign men’s clinic

39

bio design tampa

20

biodesign orlando

16

biodesign lake mary

14

trt clinic near me

13

biodesign

12

bio design orlando

12

BioDesign

Conversion tracking

0 → 674

BioDesign’s old site measured no conversions. The new one tracks every form fill, booking start and completed booking, and where each visitor came from.

Form submissions

Booking starts

Completed bookings by source

MantalityArete

Google search

Mantality and Arete rankings

Both brands own their names in Google, and both now reach page one for the services and topics people search for. Their average position has climbed over the last five months.

Mantality

10.5 → 8.8

Avg Google position, May → Sep

MayJunJulAugSep

mantality health#1.5

aromatase foods to avoid for men#2.3

foods that lower estrogen in men#2.6

testosterone#2.9

trt clinic near me#6.3

Arete

15.0 → 8.4

Avg Google position, May → Sep

MayJunJulAugSep

arete nashville#1.3

longevity quotient#4.5

iv therapy green hills#6.1

cryotherapy nashville#8.7

hyperbaric oxygen therapy nashville#9.5

BioDesign

What’s next

Where we go from here

In progress

Bookings in HubSpot

Send every completed Simplified Practice booking into HubSpot with its ad source, so bookings tie back to spend.

Publishing today

Restore women’s and men’s content

The earlier women’s and men’s service pages go back live on the site today.

Awaiting copy

Ad landing pages

Dedicated pages for each campaign, built as soon as the ad copy and creative are final.

Next up

Win “near me” searches

Build on the early “TRT clinic near me” rankings and make sure BioDesign owns every search for its own name.

Captive Demand · captivedemand.comData through November 1, 2026